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We’ve been fans of Halsey, aka Ashley Frangipane, since her Badlands era. So, when she came out with her own makeup brand about-face, we couldn’t wait to revamp our makeup routines with the brand’s matte eye paints and glow-inducing products. And of course, we weren’t disappointed!

The multi-dimensional makeup brand embodies everything Halsey preaches on and off stage: inclusivity, integrity, self-exploration and living unapologetically. Not to mention, all the products are vegan, cruelty-free and formulated without gluten, phthalates, parabens or synthetic fragrances. Whether you’re bad at love (or makeup), about-face offers a growing selection of versatile makeup products that are easy to use and made for everyone. 

Our favorite? The Light Lock Highlight Fluid! It offers a buildable glow that makes us internally say “ooh aah” every time we apply it.

For our other favorite about-face products, keep scrolling!